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SEO & Optimization

Titles, descriptions and metadata — checked before they go live rather than after.

Almost everything in this group is about one thing: what survives being cut. A title is not truncated at a character count but at a pixel width, and that width is different in the feed, in search results, in the sidebar and on a phone. A title that reads perfectly in your editor can arrive at a viewer with its second half missing.

The fix is not to write short titles. It is to put the part that persuades first, then check where each surface cuts — which is what the analyzer shows you, side by side, before you publish rather than after.

Worth checking

  • Put the claim first, so the visible half is the half that does the work.
  • Check the mobile cut, not just the desktop one. It is the tightest and the most common.
  • Write timestamps for anything over a few minutes — they become chapters, and chapters get their own entry points.

Guides for this